Established in Singapore in 1976, Mandate is a Brand and Marketing Communications company with associates in 51 countries worldwide. As a member of Worldwide Partners, Inc., the largest owner-operated agency network in the world, we continue to build on a foundation of local and regional excellence with the shared expertise of our global partners. We are well represented across Asia, in countries such as Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Taiwan, Thailand and Vietnam.

To stay true to our values, we judge every piece of work we produce on whether it is:



sme1000 We like to judge our work on results rather than its chances of picking up an award. Having said that, we have won our fair share of them as you may well see. Mandate is also a past winner of the Heritage Brand Award - conferred on companies that have embraced the best practices in branding, and have stood the test of time for at least 30 years. We are listed in the 26th Annual Singapore 1000 and Singapore SME 1000 Ranking, which constitutes the top 1% of the nation’s corporations and SMEs, in 2013 and 2015.

NSMark GOLD We have been awarded the NSMark GOLD in recognition of exemplary support for total defence and national service, in 2016.

Our Awards


Organised by Marketing magazine, the Marketing Events Awards honours the very best in Asia’s event marketing, management and planning industry. It is the key event for event marketers and planners, recognising creative excellence, strategic marketing, and operational precision. The results were announced to a packed audience at the swanky W Hotel – Sentosa Cove.

Amidst the strong local and overseas contenders in the category of “BEST EVENT FOR COMMUNITY SERVICE”, Mandate is proud to win a Gold for “Die Die Must Say”, a first-of-its- kind campaign for Lien Foundation and Ang Chin Moh Foundation.

With an aim to encourage Chinese elderly Singaporeans to discuss about death and end-of- life issues, the campaign leveraged on ‘Getai’ – a popular live stage performance among the target audience – to spread the message. It was a groundbreaking attempt that engaged the audience effectively.

We are delighted that the campaign has received great response and our effort is duly recognised by our peers in the industry.

Mandate Wins a Gold and a Silver at SPH iink Awards 2013

Held in front of a packed audience at the opulent Alkaff Mansion, SPH iink Awards celebrated the best works in advertising industry on 1 August 2013.

Every year, the organiser sees an increasing number of entries, as agencies come forth to pit their creativity against the best talents in the industry. In the competitive category of “Print Classified / Recruitment / Notice”, Mandate is pleased to pick up a gold and a silver for the series of unorthodox ads for Lien Foundation.

Titled “Obitcheery”, it is crafted to encourage the celebration of life of the deceased instead of mourning death. We are honoured to be part of this meaningful initiative from Lien Foundation and delighted that our effort is recognised in the eyes of our peers.

MARKies 2013

A viral campaign that was meant to send chills has in fact sent thrills in the form of an award! Our work for Sentosa Spooktacular, an annual Halloween event, picked up the ”Best Idea – Viral“ award at the MARKies Award 2013 in May 2013.

Marketing Excellence Awards 2012

Mandate made its presence felt at Marketing Magazine‘s inaugural Marketing Excellence Awards Ceremony held at the Shangri-La Hotel on 28 November 2012, with three of its campaigns being awarded as finalists, one of which took home the coveted Gold!

Singapore Army: Excellence in Branded Content - Finalist
Far East Organization: Excellence in Internal Communications - Finalist
Sentosa Spooktacular: Excellence in Branded Content - Gold

MARKies 2012

Like our client VivoCity, it seems our press, out-of-home and in-mall campaign 2011 had everything covered! Our work has impressed our client and MARKies Award judges alike, as we were presented with the MARKies Award for ‘Best Idea – Retail’ in May 2012. It is an honour to win the prestigious award, giving us the impetus to strive for greater creative excellence.

IFEA Pinnacle International Award 2011

At an event participated by the biggest and best managed destination brands in the world, Sentosa Development Corporation picked up no less than 9 Pinnacle Awards at the IFEA’s 56th Annual Convention & Expo, held this year in Fort Worth, Texas, USA. This included Gold for Best Branding TVC, and Gold for Best Branding Press Ad Campaign.

SPH Ink Award 2011
(Readers’ Choice)

Every year Singapore Press Holdings invites readers of the Straits Times to vote for the press ad that connected with them best over the past 12 months. 2011 saw Mandate pick up this coveted award for its work with the Singapore Army.

Marketing Magazine’s Agency of The Year 2011
(Local Hero)

Competing with the best in Singapore, Mandate was honoured to receive this year’s top award for homegrown marketing and communication companies, for its consistent performance and progressive philosophy throughout 2011.

Effie Singapore Awards 2011
(Campaign Effectiveness)

In recognition of ideas that work, an Effie is awarded for great ideas that achieve real results and the strategy that goes into creating them. Mandate’s digital arm, eMagination, took home bronze for its Sentosa Spooktacular digital campaign.

Interactive Media Awards 2011
(Outstanding Achievement)

Recognising the highest standards of excellence in website design and development, the Interactive Media Award for outstanding achievement was bestowed upon Mandate's interactive divison for its Sentosa Spooktacular digital campaign.